Series Parts
A Judge Threw Out Florida’s Ballot Name for Amendment 3
A judge threw out the first version of what you'll be voting on. Here's the real machinery underneath the slogan,…
Writer
Todd Ruffner-Schoenfeld
Editor in chief. A knack for the fine print.
Todd Ruffner-Schoenfeld has spent his working life being handed things he did not yet understand. He started at the bottom, a developer in a bullpen, and worked his way up to running IT. The places were a strange assortment: consulting firms, accounting firms, a biotech startup, a tech startup in Silicon Valley and, of all places, Chiquita. Four small businesses of his own along the way. The work never really changed. Get into something unfamiliar, find out what is actually going on, and help someone make a hard decision with it. HeadLines Decoded is that job, pointed at the news.
Selected work
Series Parts
A Judge Threw Out Florida’s Ballot Name for Amendment 3
A judge threw out the first version of what you'll be voting on. Here's the real machinery underneath the slogan,…
Lifestyle
The Hard Sell on Whole-House Generators: What Gets Left Out of the First Quote
Hurricane season brings urgency, and some sales pitches bring more. The wiring and gas work behind a quoted price can…
Series Parts
How to Decide What You Actually Need: Sizing, Hybrids With Solar and Batteries, and a Practical Framework for Florida Homes
The right answer depends on your critical loads, how long you can tolerate an outage, whether someone can manage a…
Tech
Samsung’s AI Glasses Take Aim at Meta. What They Deliver, and What Samsung Isn’t Saying Yet.
Samsung and Google previewed camera-and-Gemini glasses built to challenge Meta. The specs are strong and the frames look the part,…
Business
The U.S. Hit Canada With 50 Percent Tariffs, Decoded: What They Tax and Who Pays
Trade talks collapsed at the deadline. Washington reached for Section 338, a 1930 anti-discrimination law, and taxed about US$20 billion…
Series Parts
A Permanent Standby Generator Changes the Outage Experience. It Also Changes the Cost, the Permitting, and the Commitment.
Automatic transfer, continuous fuel options, and whole-house or critical-circuit coverage come with higher upfront cost, licensed installation, and ongoing maintenance.…
Lifestyle
Power Through the Storm, Decoded: A Florida Homeowner’s Guide to Backup Power
Portable or standby, what it can really run, and the setup mistakes that turn backup power into a hazard. A…
Health
The Longevity Marketplace, Decoded: What They’re Selling, and What the Trials Show
Senolytics, NAD, NMN, and five-figure clinics. A seven-part guide to the longevity market: who is talking, what they are selling,…
Health
Decode Your Wellbeing: The Full Guide to the Longevity Boom, in Eight Parts
Age reversal, biological-age tests, senolytics, and the habits that actually hold up. A clear-eyed guide to the longevity boom, one…
Disney
EPCOT’s Festival Season, Decoded: All Four Festivals, in One Guide
Four festivals, one long season, and the quiet question underneath it: did EPCOT trade its off-season for sameness? A festival-by-festival…